Tag:

Aston Martin

Dominique Olivier

The billion-dollar cameos: how do brands get themselves on the big screen?

There's a secret economy that turns movie props into million-dollar billboards. From paid placements like Heineken in James Bond through to surprisingly free exposure like Ray-Ban in Top Gun, brands and Hollywood have a fascinating relationship.

Consumer and Retail

Can Lawrence Stroll vanquish Aston Martin’s financial troubles?

Lawrence Stroll loves the limelight and has made a fortune in the luxury goods space. Can he fix Aston Martin? With the news of a new strategic investor, Ghost Grad Kreeti Panday straps in for the ride.

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