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BMW
Dominique Olivier
The billion-dollar cameos: how do brands get themselves on the big screen?
There's a secret economy that turns movie props into million-dollar billboards. From paid placements like Heineken in James Bond through to surprisingly free exposure like Ray-Ban in Top Gun, brands and Hollywood have a fascinating relationship.
Dominique Olivier
Everybody loves a good brand rivalry
Whether the medium is sport, politics, or pop culture, one thing is for sure: human beings gravitate towards conflict. Brands know this, and that’s why, every so often, they take off their gloves and enter the ring. American Eagle vs. Gap gave Dominique Olivier the perfect opportunity to dig into historical brand rivalries.
