Tag:
Brand
Dominique Olivier
The money of colour
Pantene, or panettone? When the name of your business makes people think of shampoo brands and Italian fruit cakes, you need to work hard to carve out a space for yourself in the consumer consciousness. Fortunately, a little Y2K panic helped Pantone do exactly that. Dominique Olivier brings you the business of colour.
Ghost Global
Ghost Global: the dark side of consistency
Consistency can be good. It can also be bad. For two examples at either end of that spectrum, we can look at Visa and Tupperware, both in the Magic Markets Premium research library.
