Tag:
Brands
Dominique Olivier
The billion-dollar cameos: how do brands get themselves on the big screen?
There's a secret economy that turns movie props into million-dollar billboards. From paid placements like Heineken in James Bond through to surprisingly free exposure like Ray-Ban in Top Gun, brands and Hollywood have a fascinating relationship.
Dominique Olivier
Brat or demure? Viral words for viral brands.
FMCG brands have had to adapt to the immense popularity of TikTok. Instead of driving the trends themselves, brands are having to respond to the trends already out there. Dominique Olivier explains.
