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Diamonds

Dominique Olivier

The plant that monopolised Christmas

A festive staple with a surprisingly cutthroat backstory, the poinsettia’s rise to Christmas royalty is tangled up with colonial meddling, corporate monopolies, and a global plant arms race. This is the unlikely tale of how a fragile Mexican shrub became one of the most powerful products in the modern holiday economy, as told by Dominique Olivier.

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