Tag:
Dominique Olivier
The billion-dollar cameos: how do brands get themselves on the big screen?
There's a secret economy that turns movie props into million-dollar billboards. From paid placements like Heineken in James Bond through to surprisingly free exposure like Ray-Ban in Top Gun, brands and Hollywood have a fascinating relationship.
Ghost Global
Ghost Global: What’s in a name?
With the recent news of Twitter being rebranded to X, as well as vastly improved results at Meta, social media has been highly topical again. But what is in a name, really?
