The Starbucks disaster in South Korea cost a CEO his job, a brand its market, and thousands of customers their loyalty. The strangest part isn't that somebody made the mistake; it's that so many people didn't catch it before it went public. Dominique Olivier walks us through several corporate marketing catastrophes that should never have happened.

Kreeti Panday takes a closer look at recent earnings updates from Nike, FedEx, Bed, Bath & Beyond, H&M and BlackBerry.