Tag:
Mercedes Benz
Dominique Olivier
The unbeatable Bertha Benz
Long before racing circuits, luxury sedans, and million-dollar dealerships, there was one woman who quietly steered the Mercedes-Benz brand into the world’s imagination. Her name was Bertha Benz, and she was the first person to attempt a long-distance drive in a motorcar. Dominique Olivier tells the story of this extraordinary woman.
Dominique Olivier
Everybody loves a good brand rivalry
Whether the medium is sport, politics, or pop culture, one thing is for sure: human beings gravitate towards conflict. Brands know this, and that’s why, every so often, they take off their gloves and enter the ring. American Eagle vs. Gap gave Dominique Olivier the perfect opportunity to dig into historical brand rivalries.
Consumer and Retail
Can Lawrence Stroll vanquish Aston Martin’s financial troubles?
Lawrence Stroll loves the limelight and has made a fortune in the luxury goods space. Can he fix Aston Martin? With the news of a new strategic investor, Ghost Grad Kreeti Panday straps in for the ride.
