Tag:
Movies
Dominique Olivier
The billion-dollar cameos: how do brands get themselves on the big screen?
There's a secret economy that turns movie props into million-dollar billboards. From paid placements like Heineken in James Bond through to surprisingly free exposure like Ray-Ban in Top Gun, brands and Hollywood have a fascinating relationship.
Dominique Olivier
How Marvel cracked the universe
In superhero movies, Marvel achieved something extraordinary that Dominique Olivier believes will never be repeated in cinemas - especially not based on the way that DC seems to do things. Get ready for a clash of the titans in storytelling.
Dominique Olivier
Popcorn, nostalgia and the magic of the movies
Dominique Olivier wants you to get out the popcorn and join her at the movies. After all, isn't it better on the big screen? Or is streaming killing this industry for good?
