Tuesday, October 7, 2025
Tag:

Pantone

The money of colour

Pantene, or panettone? When the name of your business makes people think of shampoo brands and Italian fruit cakes, you need to work hard to carve out a space for yourself in the consumer consciousness. Fortunately, a little Y2K panic helped Pantone do exactly that. Dominique Olivier brings you the business of colour.
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