Monday, August 18, 2025
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Rabia Ghoor

The Finance Ghost Plugged in with Capitec: Ep 2 (A business glow-up with Rabia Ghoor from swiitchbeauty)

Rabia Ghoor, founder of swiitchbeauty and winner of multiple awards, is one of South Africa’s most celebrated young entrepreneurs thanks to her fascinating backstory of starting the business at the age of 14 and dropping out of high school shortly thereafter. But in the decade or so since then, Rabia has built a powerhouse of an eCommerce business – a business that deserves the limelight beyond its founder.
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