Tag:

Red Bull

Dominique Olivier

Red Bull: the thing with wings

With over two-thirds of the energy drink market in a vice grip, Red Bull isn’t just a beverage - it’s the undisputed overlord of its category. But what does any of this have to do with death-defying stunts, football teams and the youngest Formula 1 driver in history? Welcome to perhaps the best example of lifestyle marketing in the world.

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