Tag:
Viral
Dominique Olivier
A curious case of choreomania
In 2026, it doesn’t take much to make millions of people do the same thing at once. We call it "going viral". But five hundred years ago, in a small European city, something else went viral - and the reasons why remain a mystery to this day. Dominique Olivier tells the story of choreomania. Dance enthusiasts, this one is for you!
Dominique Olivier
Adolescence: why do some things go viral?
There’s a temptation to treat virality like a shot in the dark. But virality isn’t an accident - it’s chemistry. And when it works, it works for a reason: a potent mix of psychology, social contagion, and cultural timing. Dominique Olivier uses Adolescence as a perfect example.
Dominique Olivier
Brat or demure? Viral words for viral brands.
FMCG brands have had to adapt to the immense popularity of TikTok. Instead of driving the trends themselves, brands are having to respond to the trends already out there. Dominique Olivier explains.
