In this episode of Ghost Stories, The Finance Ghost goes beyond the headline numbers and gets under the hood of WeBuyCars with Deputy CEO Wynand Beukes and CFO Chris Rein. Instead of rehashing the latest earnings, the conversation focuses on what really matters: how the business is adapting to a rapidly shifting automotive market, from the rise of Chinese brands to increasing pressure on pricing and margins. What sits at the heart of it all? Data - and how this informs pricing models, inventory strategies and expansion decisions.

WeBuyCars is an excellent example of a disruptor in the South African market, having completely changed the way people buy and especially sell their vehicles. As a sign of just how valuable the data and technology systems are, WeBuyCars has announced that Chief Digital Officer Wynand Beukes will also take the role of Deputy CEO as part of succession planning at the group. CEO Faan van der Walt isn't going anywhere just yet though - he still has plenty of energy to give the group. Both Faan and Wynand joined me to discuss the business and the road ahead.