Comic Con Africa is a thriving business built on community, creativity and fandom. In this episode, Carla Massmann (Show Director of Comic Con Africa and Founder of Mogul Media) joins The Finance Ghost to discuss the rise of the geek economy, how Comic Con grew into one of Africa's biggest pop culture events, why community drives business success and what brands can learn from fans.

Most entrepreneurs don’t dream of becoming accounting software founders. Yet, in the back of a Joburg shuttle, Tayla Dandridge and her co-founders spotted a glaring gap: everyday businesses were being left behind by global ‘whales’ like QuickBooks and Sage. Stub was born to serve the trader in Durban, the side hustler in Soweto and the small business owner who needs simplicity, intelligence and local relevance instead of intimidating spreadsheets. This is Stub's story.