It's in your yoghurt, your toothpaste and possibly your next pair of boots. Dominique Olivier explains how seaweed moved from slimy beach nuisance to one of the planet's most valuable - and greenest - economies.

Once upon a time, getting lost was how you found the good stuff. Then the internet learned to predict exactly where you were going - and how to redirect you. Are we witnessing the digital flâneur's last walk? Dominique Olivier takes you back to a core memory that would be hard to replicate in today's online world.

When creative entrepreneurs address wants rather than needs, capitalism can become a lot more colourful. Dominique Olivier explores the top of the economic ladder, where experiences become products and unusual human wants become markets.

The time you see on your watch or your phone wasn't handed down by the heavens. It was set by people who wanted trains to run on schedule, and it has been running your life ever since. Dominique Olivier tells the story of the invention of time itself.

We've never had more access to information, and we've also never been more anxious. Dominique Olivier explains why a frightened population is very good for business.

The Starbucks disaster in South Korea cost a CEO his job, a brand its market, and thousands of customers their loyalty. The strangest part isn't that somebody made the mistake; it's that so many people didn't catch it before it went public. Dominique Olivier walks us through several corporate marketing catastrophes that should never have happened.

Elvis, Lady Gaga and a nature-loving drag queen have all found themselves on the wrong end of a trademark fight. Some of them won, some of them lost, but only one of them got offered free ice-cream as compensation. Dominique Olivier brings us the more entertaining side of the law.

In 1993, one man’s technological breakthrough made an entire craft obsolete overnight. The people who survived it had one thing in common. As AI threatens everything we know about our careers, it's worth knowing what that was. Dominique Olivier tells the story of CGI disruption to the movie industry.