Top People and Partnership for Primedia as the Group Poises For Growth

Just months into his role as Group CEO of the Primedia Group, Jonathan Procter, is making sure that growth is on the horizon for leading media mega-group Primedia.

When Jonathan Proctor was appointed as Group CEO in August 2021, the chair of the Primedia Group Board, Phumzile Langeni spoke of how Jonathan’s extensive media experience in Africa and Europe qualified him to lead the next stage of the Primedia Group’s growth strategy. Phumzile commented that Jonathan’s innovative outlook and his global insights on media would benefit the group.

With the appointment of top talent and the signing of a prestigious partnership, it appears as if the new CEO of the Primedia Group is living up to his promise.

Exciting Developments at Primedia

Randall Abrahams takes up top spot at Primedia Broadcasting

The airwaves have been abuzz, in recent weeks, with the appointment of Randall Abrahams as the new CEO of Primedia Broadcasting. The multi-talented Randall Abrahams, a broadcasting and music connoisseur, has an enviable track record in launching, transforming and successfully commercializing broadcasting and music platforms. He will be responsible for managing and growing 702 and 947 in Gauteng, as well as Cape Talk and KFM in the Western Cape and Eyewitness News (EWN), Primedia’s national news content service. (Read more here)

Clare O’Neil appointed Primedia Group COO

The appointment of one of the industry’s finest marketing and media doyennes, Clare O’Neil as COO of the Primedia Group has been widely applauded. She will coordinate Primedia’s operational growth through upscaling group synergies, directing group marketing and research strategies, and unpacking new innovative data initiatives. Clare has worked at SABC as general manager of TV sales and at eTV as the channel’s commercial sales director and is a well-regarded thought leader of marketing and media matters. (Read more here)

Prized partnership with Paramount

Primedia and Paramount have entered into a winning strategic partnership. This partnership brings together the powerful and popular mass mediums of television and radio. This powerhouse collaboration will unlock considerable and multiply audiences and commercial value for clients and partners. This game-changing collaboration is a significant step forward for Primedia and Paramount, as both brands continue to offer diverse content, a streaming model, mix of platforms and reach – all in response to the evolving, media consumption patterns of audiences. (Read more here)